Focus on obtaining links from sites that are relevant to your products, services, or industry–and on having those links be surrounded by relevant text. You are likely already familiar with the content marketing vs. SEO debate. Sharing valuable information for free is the very essence of content marketing. Your blog post, article or product being linked on any other page of the Google search results than the first is equivalent to not being ranked at all. On some level, this is fine; content marketing and SEO are two tightly interwoven strategies. One of the important changes that occurred as a result of the Panda update was the promotion of websites in Google’s search results with lots of strong, quality content. “Do more with less.” How often in our careers have we heard that phrase? Once we know more about your audience and your website, we will work closely with your team to craft an SEO for dentists campaign strategy and start executing on that strategy immediately.
Here are some of the myths you need to move beyond to get smarter about SEO for dentists. In light of what your customers likely look for in the content they choose to consume, you can’t go wrong if you follow this golden rule. Our audience perceives us as experts (probably through all the blog post we write) and are willing to pay money to get more of that knowledge. But to understand how to show up first in the search engine results, you first need to know how search even works.