It is increasingly common to hear about SEO, but do you really know what it means? SEO is an acronym for Search Engine Optimization. It is an online marketing technique. Its function is to improve the visibility of a website in the search results of the search engines.
What is SEO for?
When you search on Google, Yahoo or Bing, you enter words and the search engine offers you related results. Most users do not usually go over the first page of results. Being among the first positions of the results of a search engine is the desire and daily struggle of thousands of brands. Why? Because it allows you to attract quality traffic to your website or blog or constant e-commerce and thanks to the search engine results. What do you have to do to appear in the first results of a search engine? Have a good SEO strategy. Hire an excellent SEO company for this reason. Do not forget that Google rewards user satisfaction, that is, that you find the information you are looking for as quickly as possible and in the most accurate way.
Jacksonville SEO techniques
To improve the positioning of your website in search engines you can apply these Jacksonville SEO techniques. You will see how your site improves positions within search engine results.
Locate keywords or Keywords for your brand
Google Keyword Planner is a free tool that will help you locate the keywords or keywords for your brand. It is suggested that you select those that have a sufficiently large number of searches and that in turn have low or medium competition.
Design a website based on usability
Your website should be simple and logical, in addition to offering a quick and easy navigation. It must be usable for both users and search engines to favor the indexing of the pages. One recommendation: do not create too many levels in the structure of your website. The convenient thing is to be at least three clicks of any section. Your website must be responsive, that is, it adapts perfectly to visualizations from mobile devices. 75% of current searches come from mobile devices and Google values pages with a responsive design.
Use the keywords in your texts
In a text, the importance of keywords is measured by the number of times it appears. Repeating a keyword in bold is a sign of notoriety for Google. Do not overdo it by repeating it. The search engine could penalize you in organic positioning if it detects that you are using it in an unnatural way. The abuse of keywords in the texts is known as keyword-stuffing. The most advisable is to write naturally, thinking of the reader, not the secret algorithms of Google. An average of 5 or 6 repetitions of the keyword placed naturally and logically throughout the text is a good option. Use synonyms, plurals. It is also advisable to insert some keyword in the titles (H1) and subtitles (H2).
Build friendly URLs with a keyword on them
Edit URLs so that they all include a keyword. They should be short and descriptive so that they provide information to the user. Write the keyword in the title and in the meta description. The title is probably the most important label for SEO. What you include in it will be displayed as a title in the search results, also in the browsers. Do not forget to include one of your keywords in the domain because it"s an extra to position your website on Google.
Optimize your web images
Google does not see images, it reads them. All the photos and graphics of your website must be optimized for SEO. What does it mean? Write an Alt text and a descriptive title with your keywords. Images must be optimized for size and weight so that they do not take long to load.
Post content regularly
The creation of content is key to any SEO strategy. The content marketing is essential. Writing about current issues is a good way to position yourself. Your articles must be original, contain keywords and provide value to the reader. The longer the texts, the higher the percentage of engagement. A text of 1,000 words tends better to position in Google. Do not forget to include related YouTube videos. These belong to Google and it is logical that the search engine bars for a home in terms of positioning.
The link building strategy refers to getting strong links and quality pages that point to your website. If other important pages “point" to yours then it is a sign that you are someone to consider for Google.
In short, SEO brings value to your website. It is the way to communicate to the search engines what your business is about and with what keywords you identify yourself. Keywords are used by search engines to relate them to users" search terms. If they match and you have a quality SEO, your website will enjoy a good positioning in Google.
If you improve your search engine rankings, you have more possibilities for users to find your website more easily and get more visibility. Being in the top positions of search engines, not only provides visibility but also brings credibility and image to your brand, which allows you to maintain a good reputation online.
What does Siri, pictures of food and false news have in common? Recent research shows that these three things and the SEO are the trends that are influencing marketing strategies. Still, many of the natural positioning bases have not changed; links, keyword optimization and other aspects still matter.
From a broader perspective, you will see how using the smartphone, artificial intelligence and social trends are changing search engine marketing campaigns.
Let"s look at five ways in which your SEO strategy will evolve over the last months of 2017. This is not a list to improve SEO of your website, are changes that can guide your marketing strategy forward.
Mobile searches beat desktop two years ago, and the gap is increasing. Earlier this year, Google announced its first mobile indexer, which give preference to mobile versions of websites than the desktop. Since mobile sites are more interesting for users, Google will prioritize in the search results.
The responsive design websites is no longer an option. If you recently created your website using WordPress, Joomla or other CMS you are good to go. Your mobile website is ready to handle mobile media. However, it is not enough, because the design must also adapt to the user experience.
That said, do not leave your desktop website. Although mobile SEO is essential, desktop visitors have not disappeared, and much of our experience in multi-device network develops.
Automated machine learning
It is a form of AI (artificial intelligence) that allows programs to evolve based on automated analysis of information. Google uses this technology to create and test adjustments in their search algorithms, although the algorithm is still controlled by experts.
Google"s algorithm is directly influenced by what web users want to see, and success is unique, relevant and useful websites where people can find real value.
Voice searches are trending
Voice control was nonexistent until 2011 when Apple introduced Siri and changed the market forever. Currently, searches for Google Voice account for 20% of all searches on Android.
These searches are different than traditional ones. Before, someone who had a broken pipe could have sought to “fix pipe" on Google. Now, the same person using the Wizard Google may ask, “How can I fix a pipe? Or, “Why does my pipe does not work?" It"s easy to see how voice search will continue altering the SEO trends over time.
More severe penalties for cheating
Because of the height of the “false news" in the presidential elections of 2016, Google and Facebook are taking steps to improve the accuracy and reliability of their networks to improve the quality of their content distribution.
In the case of Google, it has increased its autocomplete for users to report false or offensive content. Facebook has also begun to label questionable stories as “disputed."
With these measures, web users will find it easier to report deceptive websites, and there seems no turning back.
Have you registered your business on a review site? Some studies show results that are embedded on your page improve positioning. However, it is a strategy that is very short term and, if detected by Google, your website will be penalized and no longer appear in search results and will ruin all the work done. Now this does not mean that review sites are always bad, it can be a good opportunity if used responsibly, but in no case can be part of your SEO strategy
The review websites can convince consumers at deeper levels. These sites have instant credibility with their reviews generated by other users and are a good opportunity to attract users. If your profile on any of these platforms is better positioned than your website, it is a serious problem.
Keep in mind these five trends when planning your marketing strategy, keep in mind your audience and evolves while users modify their habits on the network.